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The book DISNEYFICATION is going to be designed by Teun van der Heijden and is due to be presented in nov. 2019 at Galerie Pennings te Eindoven.

THEO

  DERKSEN

STORYTELLING |  PHOTOGRAPHY AND MEDIA

After this presentation the exhibition is going to be on tour.

DISNEYFICATION

finished in 2017- will be published 2018

 

Is the act of creating a facade which when looked at from the outside appears happy, serene, and safe, but still, its purpose is to draw us close, take as much of our money as they can, and give us and our children a false sense of security, joy and happiness. Taming the world to make it all safe, clean, and completely similar to a theme park. To remove the sharp edges and darkness that is life.

Jean Baudrillard. A French philosopher wrote: he terms are generally used in a negative way, and they imply homogenization of consumption, merchandising, and emotional labor. They can be used more broadly to describe the pro -cesses of stripping a real place or event of its original character and repackaging it in a sanitized format.

 

References to anything negative are removed, and the facts are watered down with the intent of making the subject more pleasant and easily grasped. In the case of places, this typically means replacing what has grown organically over time with an idealized and tourist-friendly veneer reminiscent of the “Main Street, U.S.A.” attractions at Disney theme parks.”

DESIGN THEO DERKSEN